When percentages rule

Here’s the scenario: your business is a knowledge-intensive professional services company. Let’s say you teach whale-spotting skills to corporate employees in London. Either you employ specialised staff or you outsource delivery to them. As part of the service you...

Misleading Reports

When you are the owner of a business, even if it is just a small business, how you look at the data and which information you use in your decision making is key to the health of your business. You do collect data, whether you are aware of it or not, and you do use...