Understanding CAC and its Role in Profitable Marketing Decisions
Guest blog post by Backona, Certified Google Analytics Experts. Achieving profitability goes hand-in-hand with keen financial oversight. Today, let’s delve deeper into how understanding marketing costs can significantly … Continue reading
Can a quote template help with your project profitability?
Lots of useful things can be built with a simple Excel template and some basic Excel skills. One of them is a quote template that helps you quote a price … Continue reading
Why SMEs need more financial management and how to achieve it
You may be thinking you are too small to make sense of your numbers on budgets and forecast and financial management is not for you. Maybe when you grow bigger. … Continue reading
Profit drivers for architecture & design companies
Every industry has specific profit drivers that determine the efficiency of delivery and impact how much is available for overhead budgeting. For Architecture and Interior Design companies, similarly to other … Continue reading
The Importance of Cost Variability in Small Business – Indirect Costs
When things don’t go as planned for your business, and you cannot do much about your income, be it as a result of a global downturn or a local demand … Continue reading
The Importance of Cost Variability in Small Business – Direct Cost
Here is a scenario: your last year revenues were 12% less than projected and expenses were 7% less than expected too. Good. You managed to save some margin, no matter … Continue reading
What to think when you think about debt
The whole point of a business is to make money to cover its costs, including your staff and yourself, and ideally something extra to be reinvested or given back to … Continue reading
Stepping up the costs
As usual, we’re talking here about small businesses in professional services, because we like to help them grow and thrive. Their usual pattern is to start life in the entrepreneur’s … Continue reading