Understanding CAC and its Role in Profitable Marketing Decisions

Guest blog post by  Backona, Certified Google Analytics Experts.     Achieving profitability goes hand-in-hand with keen financial oversight. Today, let’s delve deeper into how understanding marketing costs can significantly influence a company’s bottom line. Every business leader knows that without strategic marketing, attracting new customers can be an uphill … Continue reading

admin, September 4, 2023

Can a quote template help with your project profitability?

Lots of useful things can be built with a simple Excel template and some basic Excel skills. One of them is a quote template that helps you quote a price to your client that safeguards your profit margins. Even if your clients are used to you quoting a fixed price … Continue reading

Adina Luca, July 20, 2023

Why SMEs need more financial management and how to achieve it

You may be thinking you are too small to make sense of your numbers on budgets and forecast and financial management is not for you. Maybe when you grow bigger. But not yet. Aside from the fact that financial management is a pillar of growth, there are other reasons why … Continue reading

Adina Luca, January 31, 2022

Profit drivers for architecture & design companies

Every industry has specific profit drivers that determine the efficiency of delivery and impact how much is available for overhead budgeting. For Architecture and Interior Design companies, similarly to other creative industries, the main profit driver is the ability to control the hours spent on design while ensuring the quality … Continue reading

Adina Luca, May 4, 2021

A new day

Methods, scenarios and sources of data for 2021 forecasting The worst is behind us. This statement is contingent on where you are in the world, but with the new vaccine announcements, it’s valid for most countries. All good news notwithstanding, the safe perspective to use right now is to see … Continue reading

Adina Luca, December 1, 2020

Small Business FAQ 2020

Following on the theme, this article is about the non-essential product and service small businesses that are struggling with their existence. This time we will attempt to frame some of the most frequently asked questions we’ve heard small businesses asking at this point in time, mainly in the U.K. Previously, we … Continue reading

Adina Luca, June 3, 2020

How to think through Plan B

How to cashflow yourself to the end of the year – tick! This is again about non-essential product and service businesses that are struggling with their existence and we previously outlined how to cashflow to the end of the year. To borrow or not to borrow – tick! If you … Continue reading

Adina Luca, May 26, 2020

How to pick yourself up and overcome planning paralysis

Non-essential B2B businesses need concrete scenario planning This article proposes three concrete scenarios to help you start planning for the medium and long- term future and move out of the lockdown psychologically. And it may help you prepare for the recovery in whatever form it takes. We are aiming at … Continue reading

Adina Luca, May 7, 2020

The Importance of Cost Variability in Small Business – Indirect Costs

When things don’t go as planned for your business, and you cannot do much about your income, be it as a result of a global downturn or a local demand shortage, it’s time to look at your costs. There are two types of costs or expenses in your business that … Continue reading

Adina Luca, March 19, 2020

The Importance of Cost Variability in Small Business – Direct Cost

Here is a scenario: your last year revenues were 12% less than projected and expenses were 7% less than expected too. Good. You managed to save some margin, no matter how small. However, if this trend continues – revenue going down faster than expenses – you will run into trouble. … Continue reading

Adina Luca, February 27, 2020

What can Artificial Intelligence do for my SME?

Like in most knowledge-based professions these days, we too get this future-inspired question: ‘What’s the point of you as financial analysts when you (like my accountant) will be replaced by Artificial Intelligence’? Let’s start with perception vs reality First, your accountant is not going anywhere soon, unless you have decided to … Continue reading

Adina Luca, January 27, 2020

Financial and data analysis – what’s in it for me?

I am glad you asked. You see, big publicly traded companies must report their numbers in detail. It is a legal requirement. But behind the scenes, there is an army of people dissecting, summarising and reporting to the management to help them monitor the course and anticipate the storms. Entire … Continue reading

Adina Luca, November 28, 2019

What to think when you think about debt

The whole point of a business is to make money to cover its costs, including your staff and yourself, and ideally something extra to be reinvested or given back to you, the owner(s). But that does not always happen, does it? Some years the revenues are not enough for the … Continue reading

Adina Luca, November 20, 2019

Legacy Clients

Business assumptions and habits are often legacies of the past. You do things the way you do because on day one you had a problem you had to solve and that is how you solved it. They have now become your status quo. Could you change them? Maybe. Should you … Continue reading

Adina Luca, October 24, 2019

Legacy Structures

Today’s problems were yesterday’s solutions. Many of the things you do every day in your business, assumptions you make and decisions you evaluate positively, are legacies of the past. You are doing them the way you do because on day one you had a problem you had to solve, and … Continue reading

Adina Luca, October 17, 2019

3 Things You Might Not Know About Your Business

You started a small business, or you manage one today. You know everything there is to know about it. Or do you? Let’s explore three aspects of your business that you may have not thought about. These are: who you have become in your clients’ perception, who your real competition … Continue reading

Adina Luca, September 26, 2019

Time for Monthly Cashflow Projections

September is here, things are still looking weird, so now it’s the time to switch to emergency short-termism. In other words, cashflow monitoring on a monthly basis. We spoke about the particular case of the summer 2019 and the need for scenarios and reviewed projections before for UK small businesses. Whether or … Continue reading

Adina Luca, September 20, 2019

How I spent the summer of 2019

If you are an owner of a UK-based company, chances are you may be spending your summer days worrying if things will take a downturn this autumn. If this is the case, it may be the time to do some scenario planning. Even if you don’t employ others, but you … Continue reading

Adina Luca, August 16, 2019

Consulting principles – what to expect when working with Profitable Insights

I help clients’ businesses become more profitable, using financial and management accounting amongst other things.  I use some principles to guide my advice which I think are valid, no matter who you are, or the type of business you are running.  In my experience, if you bear these principles in … Continue reading

Adina Luca, March 13, 2019

Scaling up through people

Scaling up in the right way is the key to the growth of your business. In B2B professional services, your growth capacity lies in your people’s skills. Unfortunately, scaling up through people is the most difficult thing to get right. You are dealing with the most unpredictable and sensitive resource … Continue reading

Adina Luca, November 25, 2018